Way2inbox API uses simple and robust way architecture to allow direct connectivity with core account features via feasible platform with client module/website.
- Export profile, subscriber or analytic data
- Track campaign analytics via in-house applications
- Remotely deploy email communications via an external Content Management System
- Incorporate Way2inbox functionality into one single login - bundle
API can used to bring data into your email marketing service, create campaigns on the fly, external analysis, and so much more. We are continually building upon our API with new API features/calls to accomadate our users' needs.
Way2inbox explores each client's desired objectives with a strategic marketing perspective that defines where they are in the customer life cycle and where they want to be. Our team works as not just a business partner but as an extension of our client's marketing team.
We listen, study, think, consult, and challenge —to create campaign engagement programs that address needs at each stage of the life cycle. We help our clients plan to take full advantage of our email and mobile marketing platforms that support their marketing programs. Working together with our clients, we assess the situation then design and develop powerful execution strategies ranging from segmentation to re-activation that implement appropriate actions based on customer interactions and preferences.
The clients can also take advantage of our analysis of historic operational data on customer behavior throughout.
Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a refined digital strategy. Retargeting works best in conjunction with inbound and outbound marketing or demand generation. Retargeting can be focused on active subscribers from history of mailings and duration. This helps to maintain good relation with active subscribers and provide more information for better engagement.
Here are a few ideas for customer engagement and loyalty with email marketing:
- Deliver valuable content
- Follow up instantly
- Respond to customer needs
- Drive loyalty with customized offers
- Increase personalized communication
- Use more than one channel of communication